Wine Retail Centre

Wine Marketing & Retails

Complete Brand Promotion, Retail & Digital Marketing Strategy

At the Wine Retail Center (WRC), we go beyond retail shelving. We offer a 360° marketing and promotional platform for wine brands — combining in-store experiences, retail design, and digital storytelling to create a strong, visible, and impactful presence for wineries in the Indian market.

Whether you’re just starting your wine journey, building your personal collection, part of a wine club, or sourcing for your hospitality business, the WRC App is designed to make wine more accessible, educational, and fun for everyone.

Our
Marketing Approach

At Wine Retail Center, we believe in delivering more than just shelf space. Our marketing approach is built on strategic collaboration with wineries, importers, and brand owners to ensure 360° visibility — both in-store and online. We offer end-to-end support across three powerful pillars that drive brand engagement and sales.

RETAIL PRESENCE & IN-STORE PROMOTIONS

Get your wines featured through shelf branding, tastings, festive offers, and product education at point of sale.

DIGITAL MARKETING & BRAND STORYTELLING

We amplify your voice through social media content, email campaigns, video marketing, and targeted online ads .

CONSUMER-FOCUSED ACTIVATIONS

Participate in contests, VR wine tours, spin-the-wheel games, and photo-op campaigns that build memorable customer interactions.

COLLABORATIVE EVENT MARKETING

Join forces with us for wine pairing dinners, influencer tastings, or festive week campaigns that increase awareness and footfall.

IN-STORE & ON-GROUND PROMOTIONS

Our on-ground promotions at Wine Retail Center are thoughtfully crafted to engage customers, enhance product visibility, and build lasting brand connections. From immersive wine tastings to interactive experiences, each activity is designed to elevate in-store engagement and drive sales.

FREE WINE SAMPLING & TASTINGS

Invite customers to discover your wines firsthand. These tasting events offer a sensory introduction to your label with guidance from wine professionals.

  • Bi-weekly events at WRC locations
  • Led by sommeliers or brand reps
  • Includes tasting notes and grape variety explanations

Objective: Drive product trial, awareness, and education

Photo Frame Contest

Boost your brand’s digital footprint with user-generated content. A fun, shareable activation that combines in-store engagement with social reach.

  • Highlights
  • Custom-branded photo booths
  • QR codes linking to your brand page
  • Incentives for participants
  • Objective: Increase online visibility through viral content

OFFERS, FREEBIES & LOYALTY PROGRAMS

Encourage repeat purchases and larger cart sizes with attractive offers and rewards.

  • Highlights::
  • “Buy 3, Get 1 Free” wine combos
  • Festival-ready gift bundles
  • Customer loyalty cards with redeemable points
  • Objective: Stimulate sales and build brand loyalty

VIRTUAL WINERY TOUR BOOTHS

Bring your winery into the retail center. Let customers experience your story through immersive digital setups.

  • Highlights
  • VR headset stations or touchscreen kiosks
  • Showcasing vineyards, bottling, and cellar views
  • Add narrative voiceovers or subtitled videos
  • Objective: Strengthen emotional brand connection

WINE EDUCATION & PAIRING SESSIONS

Position your brand as premium by hosting tasting education with curated pairings.

  • Highlights::
  • Live demos with sommeliers or chefs
  • Wine + food pairing insights
  • Recipe cards or tasting guides
  • Objective: Educate customers and elevate brand perception

DIGITAL MARKETING STRATEGY

At Wine Retail Center, our in-house Uniwine Creative Studio powers a full-scale digital marketing program to support every brand on our shelves — completely free of cost. We ensure your wine story reaches the right audience with content that is engaging, strategic, and beautifully designed.

Complete Brand Promotion, Retail & Digital Marketing Strategy

What We Do:

  • Campaign Planning
    Understand your brand story, goals, and audience to design effective digital strategies.

  • Creative Design
    Craft high-quality posts, reels, carousels, and promotional videos tailored to your winery.

  • Publishing & Targeting
    Distribute content across Instagram, Facebook, YouTube, LinkedIn, and email — with advanced targeting options.

  • Analytics & Reporting
    Monitor engagement, reach, and conversions to fine-tune your strategy in real time.

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BENEFITS FOR WINERIES & BRAND OWNERS

By partnering with Wine Retail Center (WRC), your brand enters a complete promotional ecosystem designed to drive visibility, connect with customers, and grow sales — at no extra cost.

  • Brand Awareness That Lasts
    Showcase your winery’s story and varietals through beautiful visuals and a strong, consistent digital presence.

  • Targeted Digital Campaigns
    Reach wine lovers and curious millennials with geo-focused content across Instagram, Facebook, and more.

  • Zero-Cost Marketing Support
    Enjoy high-quality content creation, publishing, and promotion — included free for all retail-listed brands.

  • Engaging Content & Cross-Promotion
    Get featured in festive activations, influencer campaigns, and tasting events with interactive digital support.

  • Data-Driven Performance
    Access real-time analytics to understand customer preferences and improve marketing effectiveness.

No clutter just craft India’s first fair, transparent, and immersive wine retail experience. At WRC, we’re redefining how India discovers, buys, and enjoys wine—by eliminating exploitative middlemen, offering transparent pricing, and creating a space where every bottle tells a story. Whether you’re a curious beginner or a seasoned connoisseur, step into a world of curated selections, expert guidance, and unforgettable tastings. Better wines. Fairer prices. Smarter choices. Your journey into wine starts here.
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Contact Info

  • 2025
  • Wine Retail Centre.
  • All rights reserved.